Interested in Obtaining an I LOVE NY License?

Discover the branding power of New York State through licensing our iconic, global brand, I LOVE NY. Connecting a product, service or event with the I LOVE NY brand can build brand recognition and sales for your organization, ultimately providing a significant return on investment. Created by Milton Glaser in 1977, the purpose of the I LOVE NY mark was to promote tourism to New York State. The iconic mark represents the State’s 11 vacation regions, New Yorkers’ affinity for their home state, endless branding opportunities for merchandise and advertising campaigns, and is one of the most recognized logos of modern day. Through this website, explore the opportunities that affiliating a product or service with I LOVE NY may provide.