About LicensingHow licensing works
A licensing agreement is the lease of a legally protected property, such as a trademarked image, for use with a product or line of products. The licensee rents the right to use this property in association with their product. Licensing involves a contractual agreement between the licensor and the licensee. This contract ensures that the use of the licensor's property is restricted by specific conditions. For example, the contract may require that the licensee's product be distributed in a certain geographical area or produced only for a set time period. When renting a property, the licensee pays the licensor a guaranteed minimum royalty. They will also pay the licensor a percentage of total sales of the product.
How licensing can benefit your business
Licensing a trademark can not only grow your market share by associating your products with a brand name and image, but it helps to build a competitive advantage over companies that lack brand awareness. Furthermore, licensees are able to generate greater revenue by avoid the start-up costs associated with self-brand development and promotion.
Do I need a license?
Any use of the I LOVE NY mark, use of a confusingly similar mark, or the use of any variation of the mark requires a license or may be considered an infringement without obtaining permission through a license.
Obtaining a license
The first step for obtaining an I Love NY license is to complete the licensing application. A licensing representative will respond to submitted applications within five business days. For questions or concerns, please click here.